BolognaFiere Group and SoGeCos S.p.A., the organizer of Cosmoprof Worldwide Bologna, have signed a strategic partnership agreement with the Turkish company Ipekyolu, organizer of the BeautyEurasia trade event in Istanbul. The 2009 edition of the event, devoted to the cosmetics and beauty trade, hosted more than 340 exhibitors from 40 countries and over 17,000 professional visitors, demonstrating that it is an ideal access point to business not only for the Turkish market but also for neighbouring areas such as the Balkans, the Middle East, North Africa, and Central Asia.

Thanks to the partnership agreement, SoGeCos S.p.A will handle marketing and international sales for the event together with Fairsystem International Exhibition Services s.p.a., another company in the BolognaFiere Group. SoGeCos S.p.A will provide professional assistance to companies interested in developing business opportunities in the Eurasian area and will facilitate participation in the event.